Murray Winter and Virginia Casey are a team who have been running the real estate business started by Virginia’s parents back in the 1990’s. Virginia has been in the industry for over thirty years and is also a well-known local environmental artist, creating pieces under the name Perth Beach Eco most notably a mural as the amazing WA brewery Gage Roads, Fremantle. Virginia repurposes beach plastic, rope and wood into distinctive, individual pieces that have become incredibly sought after.

After operating their own independent business for the last two decades, they sensed not only the changes in the demands of home buyers but also those of agents who were looking for an employer of choice. The couple identified the need to embrace technology, marketing, and a more modern approach, whilst keeping the value-driven focus that had always been so important to them. Murray and Virginia knew that to not only maintain the success of the business but to also position themselves to attract the best agents, they needed to provide solutions to the changing property landscape. They decided to explore the possibility of joining Realmark.

Unlike most major real estate brands that are headquartered interstate, Realmark operates as a select group of offices supported locally with a collaborative approach, that is focussed on the WA market with representation in metro and regional markets. This WA focus is especially relevant as Western Australia often experiences market cycle conditions out of synch with what is happening on the east coast.

The move proved to be the right one for the couple who say they are thrilled and feel invigorated about the future by partnering with Realmark. “After 30 years in the business, motivation can be hard to maintain at times – we both feel a new lease on life and business as a result of joining the Realmark family” says Murray. “We’re really excited about the future.”

It seems their sentiment is shared also by Managing Director and Principal of Realmark, John Percudani. “For us it’s about partnering with the right people, with the right character and capacity to align with the Realmark ethos – we’re not trying to build a mass presence or adhere to the traditional real estate franchise model. Our approach is collaborative – it’s not a them and us approach”.

A collaborative approach it was, with Murray and Virginia proving that their deep-seated business smarts still add value. The couple are quick to point out that the property opportunities for buyers in the northern corridor are still hot, with heightened interest shown by interstate buyers and investment groups. “You can still find properties under $600k in these northern suburbs,” Virginia points out. With house prices still out of reach for many West Australians, the population sprawl north shows no sign of slowing down anytime soon.

Given Murray and Virginia’s expertise and background, it’s no surprise that Realmark has confidence in supporting their aspirations for the business, stating that Realmark has by choice not sought to add an office to the group over the last two years. “We made a conscious decision prior to the pandemic to not get distracted by growth for growth’s sake – our focus has been assisting the offices and individuals within the group to achieve their personal best,”

John explains. “We predicted the market would begin to moderate in the back end of 2022 into 2023, and it’s doing just that. Now is the right time to continue to invest in the growth of the business and expand our presence in the north-west urban corridor”.

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