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Commercial Leasing Retail

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26,000 Shoppers on Day One: The DOC Parafield Story

31-Jul-2023
26,000 Shoppers on Day One: The DOC Parafield Story
The leasing success of the District Outlet Centre in Adelaide delivered by Realmark Commercial is believed to be one of the most significant off-market shopping centre leasing projects in recent Australian history.

The incredible outcome emphasises the critical role of a skilled and experienced team in navigating such ambitious ventures.

The District Outlet Centre opened its doors to an impressive 26,000 visitors on day one of its opening weekend, establishing itself as South Australia’s only undercover outlet centre.

With a vast selection of more than 50 big-name retailers housed under one roof, the centre offers an unparalleled shopping experience for consumers.

"Realmark Commercial was appointed to manage both the leasing and facilities management of the District Outlet Centre due to our strong connections within the international and national retail sectors," says Michael Richardson, Retail Sales & Leasing Director at Realmark Commercial.

“Our engagement followed two unsuccessful attempts by previous consultants to fully lease the outlet centre.

“This scenario underscored the challenging nature of the market, but also highlighted the opportunity for a team with our level of experience and knowledge to introduce a fresh approach and new energy to the project.”

Despite the lingering stigma surrounding retail leasing due to the COVID-19 pandemic, Realmark Commercial managed to generate a great deal of interest from a multitude of national and international brands. The concerted efforts led to the property being 100% leased prior to its grand opening.

To ensure the successful execution of this project, Realmark Commercial established a facilities management team based in Adelaide, enabling a seamless transition from the development phase to the operational phase, setting the stage for a successful opening day.

"Our goal was to bring a fresh, unique retail experience to Adelaide, and we've achieved just that. The overwhelming response from shoppers on opening day stands testament to the efforts of everyone involved in the project," says Melinda Fremlin, Centre Manager at District Outlet Centre.

Boasting over three decades of industry experience, Realmark Commercial has established itself as a trusted partner for investors, developers, and government agencies in Western Australia, and is thrilled to have had the opportunity to extend its expertise to Adelaide, infusing a fresh perspective and setting new standards in the retail experience.

As the District Outlet Centre continues to thrive and draw more visitors, the team at Realmark Commercial remains committed to upholding the high standards set on the opening day, ensuring that it remains a vibrant and preferred destination for shoppers in Adelaide.
26,000 Shoppers on Day One: The DOC Parafield Story

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