One of WA’s leading agency leaders took to the stage of QLD for The Business of Real Estate (TROBE) Annual Conference on Monday.
With over 200 leading Australian agencies in attendance, John took the real estate leaders of the future through agility and adaptability – the key to a sustainable business.
It is no secret that the world is changing rapidly and so too is the market of real estate. In today’s digital churning of instant information and the 3-second rule of engagement, real estate is facing one of the most challenging eras of its time. In order to grow and be sustainable, it is now time to show agility and adaptability.
Not only is the world in which we operate seeking alternative service options, so too is the workforce, traditional command and control business concepts and practices are no longer viable it is time to change to a collaboration, adaptable business leadership approach. Stated John
“Today's market is changing at a pace never seen before by the industry, information/noise is readily available at every corner and digital scroll. In order for a ‘traditional’ business to not only survive but succeed they must show agility and adaptability to turn things around in an instant. When consumers make the decision to engage, they already know what they are looking for, they now want instant information and results. WA has faced dynamically different market conditions in recent years, at Realmark we went back to the basics of collaboration, consistency, tried and tested systems and processes to create a hyper-local market that delivers to the needs of the consumer journey in residential, commercial and strata property.”
“Our brand focus had to be contemporary in terms of the look, tone of voice and practice to create eye-catching engagement, whilst also evolving the right business model for progression from the traditional model and attitude.”
“It is not easy to step back from the thick of the day to day to reset and embrace a culture of co-creation and re-invent to improve the customer journey and business relevancy, but it is imperative to ensure you are not running blind in a market that is unforgiving.” Said, John.
Realmark is one of the most progressive and awarded firms in Australian real estate founded in 1989 by John and Anita Percudani. The brand has become a market leader and acknowledged for innovation, marketing, real estate practices, procedures and systems, recently being named as having the most productive agents by Core Logic June 2019 report.
The Realmark model is one that never stands still, continuingly ahead of the curve in terms of market trend a contemporary brand look and feel. The business model focusses on working as one mentality.
A big believer in fostering strong and supportive corporate cultures, the Realmark group has grown from a typical small agency to a multi-office, multi-discipline business including residential, commercial and strata real estate services.
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