Here at Realmark, when we’re marketing a property our strategy is to ‘showcase what’s to love’. This type of marketing engages the perfect buyer who’s committed to paying a premium price. A very important aspect when bringing your property to the market, which can often be overlooked, is the presentation and preparation of the property that simply makes it feel more expensive. All it takes is a few simple measures to receive positive positioning from the market.
Realmark has acquired some expert advice from local home and garden design specialists to reveal the best ways to get your abode looking magazine cover ready, so you can come to market with the best chance of success.
Visual Appeal
Creating visual appeal can be as easy as painting a wall or adding colour with furniture. Pick a style you want to reflect - chic or classic, exotic or beachy - then choose your colour combination to match.
For a pared back, raw style, use soft, neutral tones on ceilings and walls, with a simple material palette of timbers, slate and marble for design longevity.
A minimal style can be achieved with clean white walls, and block white and black furnishings that are smooth and tactile. This can make a space appear larger, so is great for smaller properties.
Statement furniture also sets visual appeal. and is great in cushions, throws and even a couch. Dark walls accented with metallic statement pieces evoke luxury, and can be great for bespoke properties.
For a contemporary feel, try wallpaper - prints range from rustic bricks and faux timbers, to forests.
Before your make any decision, ask yourself; will your style appeal to a large market; will it fit the style and architecture of the property; and can you picture others living in it?
De-personalise and De-clutter
One of the most important concepts to consider when creating a visually stimulating property is that ‘less is more’. When a possible buyer or tenant walks into your property, they are looking around and imagining how it would look if they were living in it. It is important for your property to look like a blank canvas which they can put their stamp on.
External Appeal
The front of your property provides the first impression, and first impressions last, so a well-maintained entrance to the property is essential to creating an environment that lures people in.
Focus on areas that appear neglected: clean doors and windows, ensure there are no cobwebs, and fix anything damaged.
A quick design solution for both minimal and large gardens is to line garden beds with plants to add definition and texture. This will also create much needed structure in an overgrown space that craves attention.
Seasonal Appeal
Whether its autumn, winter, spring or summer, the season can have a huge effect on your property’s selling or leasing power. The more a place can adapt to the seasons, the more liveable it will be.
Put emphasis on warmth in winter. Make sure each room is well lit, and styled with lamps, blankets, throws and cushions. If you have a fireplace, use it. You’re aiming to create a cozy, homely feel, which will have people wanting to snuggle up and stay. Spring is all about flowers, so invest in a few floral arrangements for the main areas.
Seek professional advice
For some properties, particularly vacant ones, we recommend engaging a professional style / staging company who can bring your property’s most marketable features to the potential buyer’s attention, be it online or when buyers are visiting your property in person.
Each and every stage of our process is designed to market your property to its best potential, to help you achieve a premium result. If you’re considering listing your property for sale and would like some advice on what you can do to maximise the outcome, get in touch with us.